Following on from the success of Bluefrog’s first campaign for The Bhopal Medical Appeal,developing a regular monthly giving product, we have now secured more work. This includes another regular giving upgrade campaign and legacy acquisition activity on the back of a data audit we undertook which identified that the BMA had a really strong legacy prospects base.
Colin Toogood from Bhopal says:
“This is the first time we are trialling legacy fundraising and I am totally confident moving forward. I’ve been really impressed with Hugh Stockhill, Bluefrog’s legacy specialist – his years of experience and understanding of donor needs and motivations will help deliver great results.”
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