In recent years HIV/AIDS has slipped off the agenda; our task was to change this and let a new generation know about the fantastic work of the International HIV/AIDS Alliance.
We created a daring, groundbreaking and risqué campaign centred around Valentine’s Day, promoting everyone’s right to enjoy amazing, earth shattering and safe sex.
The 60 second TV ad, shown on Channel 4, is arguably the most provocative ever aired on British TV.
Salacious, irreverent and inclusive, the ad drove people to a custom-made website where they were invited to purchase a Come Together Box – containing a range of erotica to help people enjoy mind-blowing sex with their partners on Valentine’s Day.
Backed by an integrated social media and PR campaign, the campaign made a huge splash and is a game changer in terms of charity marketing. As the campaign’s slogan says, ‘Doing Good Never Felt Like This Before’.
We created a bespoke website featuring:
Over 250,000 views on Youtube (and counting)
37,000 unique website visits (and counting)
£19.80 average donation