Bluefrog’s DM campaign to save the Staffordshire Hoard has exceeded income target by almost 50%.
Working with the Art Fund, we developed direct mail shots, door drops, press ads, take ones, posters, banners, and digital materials for the appeal. Response and income beat target across all elements. A significant number of new donors have also been brought on board, two of whom gave £10,000 each!
This is the second emergency we have worked on for the Art Fund. Three years ago our hugely successful Blue Rigi appeal helped save this great work of art for everyone to enjoy.
Carolyn Young, Director of Marketing & Membership at the Art Fund says:
“We had a very limited period of time to raise the money to save this amazing collection of Anglo-Saxon gold and Bluefrog did a great job. As always, they were passionate about the cause and worked incredibly hard to deliver such a successful campaign.”
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