Bluefrog win IOF award

On Bluefrog News by Bluefrog News, 08 July 2010

Working with ActionAid, the charity’s middle value Cambodia feedback pack was recognised as the best campaign for building longer-term donor relationships in the Best Donor Development category at the IOF awards on Monday night.

The objective of the mailing was to give donors really uplifting feedback on a health project they had helped get off the ground in Cambodia and was supported by a soft ask for more donations.

An incredible 24% of people were compelled to help again and letters and emails from donors thanking ActionAid for the great feedback, proved just how engaging our approach was.

Action Aid


Amanda Santer, Head of Retention & Development at ActionAid says:

“I am really delighted that we have won this award. ActionAid has a brilliant fundraising programme and our longstanding partnership  with Bluefrog helps us to consistently deliver great results”.

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