We all know what fundraisers want for Christmas – a successful Christmas appeal.
My favourite BF Christmas appeal last year was this one that we did with Sense. (Am I allowed to have favourites?)
Earlier this year, when we reviewed the campaign and started thinking about 2012’s appeal, I thought to myself: ‘I don’t envy the team that have to beat this’. It seemed to have everything…
Father Christmas looks through the window a the donor
This really sweet illustrated letter introduces Willow, a deafblind child who loves playing with beads
The donor gets some beads of their own to turn into a smile to send back to a deafblind child (I’ve done the crafting here)
These gift labels for the donor to use complete the pack
It felt fairly hard to beat, but I should have had more faith. Because for the second year running, my favourite Christmas appeal is Sense’s – and the results look pretty healthy too.
I won’t write too much about it here, as a little bird tells me it’s going to feature on SOFII in January and no one likes a party pooper, especially at time of year.
But here’s a sneak preview.
Here’s our inspiration…Matthew and Teddy
And here’s what I think is the recipe for success.
Source Article from http://www.bluefrogcreative.co.uk/bluefrogcreative/2012/12/happy-christmas.html
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