Strategic planning


Bluefrog’s Planning team are able to provide you with a consultation for any aspect of your communications. We pride ourselves on working closely with our clients to generate new creative ideas and practical solutions to fundraising challenges that can be applied in line with your existing communications. Amongst other things we offer support in proposition development, NPD, budgeting, communications planning, tactical testing, media planning and campaign analysis.


All research projects undertaken by Bluefrog are bespoke to fit your budget and individual needs. Our qualitative techniques include focus groups, in-depth interview, workshops and a range of less traditional options. Quantitative techniques include online, postal and telephone surveys. And if you want to see what like-minded organisations are doing, we can provide market intelligence reports for both traditional and online fundraising communications – looking at trends in creative approaches, ask strategies, media spend and audience targeting.


Our approach is rooted in targeting the right donors with messages and propositions that resonate with them. The Bluefrog data team are sector experts and through our data analysis service we aim to increase your understanding of your donors – ensuring your communication strategy is optimised for donor development and that your supporter recruitment is focussed on yielding the best possible results. This might involve identifying the most profitable cohorts in your data, looking at second gift rates, attrition, and LTV, building a legacy propensity model or investigating other types of supporter behaviour. Data projects are all bespoke, tailored to your specific budgets and needs.