“It was a revelation working with Bluefrog. I’ve never met an agency so focussed on understanding why people give to our charity.”
About Bluefrog Fundraising
We put you and your donors first
When we kick off a single project or a longer-term partnership, we like to start with three key questions.
What do you want to achieve?
How do you want to work with us?
Why do people support you?
These questions serve as the cornerstone of our initial conversations, guiding us as we begin to understand your needs and objectives. Through learning about you and your donors, we can create a customised partnership where you’ll feel at home – it’s an approach that lays the foundation for success.
How does Bluefrog work?
Back in 1997, before Mark Phillips started Bluefrog, he was Head of Fundraising for YMCA England. It was there that he developed a vision of creating an agency that really understood the bigger picture when it came to fundraising campaigns and the opportunities they could offer charities.
So, when he set up Bluefrog, it was with a focus on long-term thinking. We work hard on beating targets on specific projects. But we also take time to think about how the campaigns we develop can build loyalty, put a smile on donors' faces, and set the stage for amazing legacy fundraising campaigns.
After all, as fundraisers, we're all in it for the long haul.
If that sounds like how you’d like to work, get in touch and let’s see what we can make happen.
Unlocking donor need states: Beyond asking for help
The real challenge in fundraising is how we build lasting relationships. We achieve that through addressing our donors’ deep psychological needs. Like the desire to combat the sense of helplessness they feel in the face of disaster or the impact of a disease. This is when giving becomes more than a way to make a difference — it becomes an empowering opportunity to take control of challenging situations.
Donors also value being recognised as important partners. By focusing on involving and including them in your work, we can move away from coercive techniques that have hindered the sector's growth.
Donors also want to be engaged and entertained. To achieve this, we must listen to them, and deliver the comms they want and value – in the way that works best for them.
Fundraising isn't rocket science, despite its perceived complexity. In fact, the best consultants you can turn to are your own donors — they're not only the most valuable, but also the most cost-effective. That’s where Bluefrog comes in. We understand what donors need. We’ll share our years of research findings with you and together we’ll use your and your donor’s perspectives to shape your approach to fundraising.
By embracing donor needs as a strategic approach, you’ll find that you’ll boost loyalty and income. If you’d like to unlock the true potential of fundraising through understanding and fulfilling the needs of those who power your cause, please get in touch.