Mid-value donors after the pandemic

In this presentation produced in 2022, Mark gives a brief overview into the mind of the mid-value donor and shows how their attitudes to giving have been influenced by the pandemic.

You’ll find out how Mid-value donors are managing their personal charitable portfolios. You’ll also learn about what factors – such as financial security, interest in a cause and a desire to tackle injustice – are driving giving decisions. Mark will take you through what financially secure donors say they will do and what those who are struggling are thinking.

He’ll then show you how appeals should be framed, explain in detail about mid-value donor need states and show how they have evolved over the last few years.

You’ll also discover what donors want to hear from you and what might put them off from giving. Finally, Mark will take you through a few key tips that will help you optimise your appeals.